![]() ![]() Thus while more than 250,000 new sellers joined this year already, less than 4,000 joined the Walmart marketplace. Compared to other marketplaces in the US it vets sellers before approving them to be on the platform. And yet it is a relatively small marketplace, only recently surpassing 20,000 sellers. The marketplace then has been instrumental in growing Walmart’s online assortment. The company focuses on the top million SKUs leaving the rest to the marketplace and category acquisitions. But as marketplace grows Walmart will eventually catch up in covering the long-tail. Among departments Jewelry and Clothing stand out as those which without the marketplace would be tiny - just 1.5% of over 4 million Jewelry products are sold by Walmart itself.Īmazon has more products in the Books department than Walmart sells in total. These departments account for more than half of all items available - 28 million products total are listed in one of them. Home, Books, Jewelry, and Electronics are four largest departments. In three years Walmart expanded online catalog by two million new items, but it is the marketplace which is driving most of the catalog growth. For most of 2017 it was hovering above 10%, and was as much as 25% in 2016. First-party items listed by Walmart are down to 8% of all items sold on. The marketplace is responsible for 92% of the full catalog. Only 3.5 million products are sold by Walmart. The catalog consists of products listed for sale by Walmart itself (also known as first-party items) and the marketplace of third-party sellers. A year ago it was less than 30 million and in 2016 it barely surpassed 12 million. Walmart online assortment has over 43 million products. Our research looked at four key metrics: catalog size, top departments, marketplace size, and free two-day shipping. On top of that there are also sales from the marketplace, but it is not clear how much GMV the marketplace contributes. The company expects to finish 2018 with $16 billion in US e-commerce sales. For example, Walmart is effortlessly the top online grocer in the country. Since then the company has went on an acquisition spree - from brands like Moosejaw and Bonobos to the largest online retailer in India Flipkart - redesigned the website and found categories online it can win. There is nothing of noteworthy before 2016. Jet.com founder Marc Lore then became the CEO of Walmart’s US e-commerce operations and has since been driving Walmart’s digital revolution. But it took sixteen years - until Jet.com was acquired in August 2016 - for Walmart to get serious about selling online. ![]()
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